Bruce Duhan

Adjunct Instructor

Bruce Duhan is president, and creative director at Duhan Creative (duhancreative.com) where he is the creative force behind a team of visual, copy and marketing creatives gathered through a career in solving client marketing and communication challenges. The team is connected virtually, and Bruce often says his office is in his backpack. Bruce was one of the five original founding partners and EVP - Chief Creative Officer of BEN Marketing Group where he built and led a creative team that consistently designed and produced award winning marketing solutions for some of the best known and most demanding clients in the world, Coca-Cola, Holiday Inn, IBM, DuPont, Sara-Lee, HBO, and many others.

Bruce is a graduate of Pratt Institute and began his design career with Creative Playthings, designing and creating toys and toy packaging. Bruce was a Senior Art Director with Pepsi for 11 years, creating all manner of corporate graphics, packaging, exhibits, POP, public relations initiatives, and consumer promotions before helping to create BEN. He would claim that he had more to do with the Cola Wars / Pepsi Challenge and the Michael Jackson campaign than he actually substantially did but he was already beaten to that by many people who had nothing to do with either.

He is a full Professor Emeritus at Pratt Institute in Brooklyn, New York in the Communications Design Department and has taught Package Design, Advertising Design, Graphic Design, and the business aspects of marketing for many years, nurturing and mentoring young creative talent. 

Courses Taught

COMM 103 - Business and Professional Speaking

Comm 210 - Principles of Public Relations

COMM 211 - Principles of Advertising

COMM 214 - Introduction to Creative Concepts