Roberta is a strategic marketer and brand builder focused on strategy and consumer insight development. She has 30 plus years of advertising and marketing experience working in agencies, corporations and non-profit companies in the US and Canada.

Roberta earned a BA, MBA and Certificate in Strategic Leadership from Loyola University, Chicago and 2023/2024 Certification in Digital Marketing from the Digital Marketing Institute/American Marketing Association.

She is a continuous learner. Her teaching style is supportive. Roberta's classes typically include lectures, student discussions, in-class exercises and guest speakers.

COMM 211 - Principles of Advertising