Inside a Super Bowl Ad with Kate Sheehan
Kate Sheehan, Associate Creative Director at HiveDive Chicago, joined us at the Loyola University Chicago School of Communication to pull back the curtain on her recent project with Lay’s.
Kate Sheehan, Associate Creative Director at HiveDive Chicago, shares her journey on creating her first Super Bowl ad with Loyola students at the School of Communication.
Kate took our students through the complex journey of the creative process, from initial concept to final execution. Kate described the experience as the pinnacle of her career and said that her personal relationship with her father inspired the ad.
One student remarked, “I cried tears of joy when I first saw the ad. It was such a beautiful story.”
Kate Sheehan, Associate Creative Director at HiveDive Chicago, joined us at the Loyola University Chicago School of Communication to pull back the curtain on her recent project with Lay’s.
Kate took our students through the complex journey of the creative process, from initial concept to final execution. Kate described the experience as the pinnacle of her career and said that her personal relationship with her father inspired the ad.
One student remarked, “I cried tears of joy when I first saw the ad. It was such a beautiful story.”